Rucira & Co, a Bali-born creative agency established in 2020, took the stage as one of the key speakers at the Socialization on the Importance of Digital Roles in Business Development and Product Marketing for Small and Medium Enterprises — an event hosted by UPTD Rumah Kreatif under the Bali Provincial Office of Industry and Trade (Disperindag).
The event aimed to empower local entrepreneurs with the knowledge and tools to strengthen their digital presence, expand market reach, and build stronger brand identities in the online era.
The event aimed to empower local entrepreneurs with the knowledge and tools to strengthen their digital presence, expand market reach, and build stronger brand identities in the online era.
“Digital marketing isn’t just about promotion,” Shanty explained. “It’s about creating genuine and lasting relationships with your audience. With the right approach, even small businesses can stand out and compete — without breaking the bank.”
Also joining the discussion were Esha Satrya, Brand Communication Manager at Second Floor Coffee, and Dr. I Ketut Sutarwiyasa, S.Sn., M.Si, Rector of the Indonesian Institute of Business and Technology (INSTIKI) Denpasar.
The participants, a vibrant mix of Bali’s small and medium enterprise owners, actively exchanged ideas and experiences about growing a business in today’s fast-evolving digital landscape.