In 2023, Masyarakat dan Perikanan Indonesia (MDPI) reached an important milestone—10 years of supporting small-scale fishers, strengthening coastal communities, and promoting sustainable fisheries across Indonesia. Over the past decade, MDPI has played a vital role in improving traceability, empowering local fishers, and driving responsible marine practices throughout the archipelago.
As a creative agency based in Indonesia, Rucira is honored to be part of MDPI’s 10-year anniversary celebration, contributing through visual storytelling and brand identity development.
Designing MDPI’s 10-Year Anniversary Logo
For this special milestone, MDPI entrusted Rucira Creative Agency with the creation of their official 10-year anniversary logo. The goal was to design a visual identity that reflects MDPI’s values, mission, and achievements from 2013 to 2023.
The anniversary logo features:
• A bold number “10” representing a decade of progress and resilience.
• The silhouette of a fisher and a fish, symbolizing MDPI’s deep connection with small-scale fishing communities.
• Wave elements illustrating movement, sustainability, and the continuous effort to protect marine ecosystems.
• The celebratory hashtag #MDPISATUDEKADE, uniting MDPI’s digital communication across platforms like Instagram and their website.
This visual identity is not just a logo—it’s a symbol of MDPI’s commitment to building a better future for Indonesia’s coastal regions.
A Meaningful Creative Collaboration
Working with MDPI allowed Rucira to explore the core values that guide the organization: community empowerment, sustainability, innovation, and long-term impact. Every design decision was carefully crafted to honor MDPI’s mission and to celebrate their first decade of contribution to Indonesia’s fisheries sector.
This collaboration is a proud moment for our agency. Being part of MDPI’s anniversary means supporting a cause that aligns with our purpose—using creativity to amplify meaningful work.
Looking Forward to the Next Decade
As MDPI moves into its next decade of impact, Rucira remains committed to supporting organizations that create positive change. We look forward to more collaborations that highlight sustainability, community development, and responsible practices across Indonesia.
For brands, NGOs, and organizations seeking strong visual storytelling or anniversary branding, Rucira Creative Agency is ready to help bring your story to life.
Website: mdpi.or.id